(click thumbnails to enlarge)

Hotel Roberts Working with Kelly King Design, MRH PR crafted a comprehensive marketing campaign to introduce new luxury residences to the Muncie, Indiana market in early 2009. The campaign for the apartments, which are being constructed in the historic Hotel Roberts, included a website, a 9" x 12" flyer, newspaper advertising, radio commercials, web ads and two special events and was created in just over 30 days. Within five days of going live, the newly branded property received 1,200 hits on the website and 10 luxury suites were immediately leased..

Building a Strategic Communications Program for MarketWhys What's a good day for a communications professional? When a client reads your copy and says, "You said it better than I ever could have." It's especially gratifying when that client is a highly successful marketing professional. That was the case with a project recently completed for a start-up company called MarketWhys. The assignment—assist the firm in creating promotional materials and marketing strategy. The solution—prepare a principal bio, announcement news release, fact sheets and a capabilities brochure, each communicating the core competencies of the firm. The strategy—design marketing communications materials that: convey MarketWhys' unique selling proposition distinguish the firm from competitors promote the unique problem-resolution services offered by the company establish the firm's principal as an expert in a highly specialized market niche position MarketWhys as a professional service firm serving high-level executives. The MarketWhys campaign is just one of the winning projects created by MRH Public Relations. MarketWhys Capabilities Brochure