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MRH Public Relations has a solid track record in assisting clients achieve their business goals. Here are a few of the success stories that have resulted from carefully crafted and executed MRH PR strategies.
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Mary Roberts Henderson established the public relations function at the $1.6 billion Second National Bank of Warren, Ohio and conducted the bank's PR activities for six years. Major accomplishments include:
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Authoring and assisting in building the architecture of the bank's first web site
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Conducting an ongoing media training program for bank officers
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Developing the company's crisis communications plan
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Assisting in successful branch openings and bank acquisitions
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Writing ongoing newsletters for employees and customers as well as the corporation's annual report.
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In addition to writing an award-winning capabilities brochure for Internet startup PlanetKnowHow.com, MRH PR currently orchestrates the company's national media relations efforts. She has also consulted on web site content, communication with investors and venture capitalists and business plan copy.
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For the Ohio Aerospace Institute, a government, industry and university consortium based in Cleveland, Ohio, Mary Roberts Henderson coordinated the media relations efforts to promote the organization's technology transfer initiatives and distance-based education network. Ms. Henderson also wrote communications materials, conducted media relations training, and assisted in orchestrating the successful open house of OAI's new $10 million facility.
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Marketing the Heart Services of Evanston Northwestern Healthcare
MRH Public Relations was recently tapped to assist in planning and executing a marketing communications plan for Evanston Northwestern Healthcare's Cardiovascular Care Center. Over a seven-month period, Mary Roberts Henderson orchestrated media relations initiatives and contributed to the marketing efforts on behalf of the Center.
Mary also completed two well-received brochures for the Cardiovascular Care Center, both of which were written for the physician audience. In addition to researching and writing about the cutting-edge heart treatments and innovative therapies offered at the Center, Mary supervised graphic design, photography, and printing. By establishing working relationships with the Center's heart specialists and support staff, MRH Public Relations was able to meet both tight publication deadlines and the Center's communication objectives.
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As Manager of Communications for a two-hospital system, St. John Hospital of Cleveland and St. John & West Shore Hospital in Westlake, Ohio, Mary Roberts Henderson directed a communications campaign for the merger of the two institutions and managed internal and external communications, media relations, and multiple special events. Ms. Henderson participated in the development and marketing of healthcare services, including market research and advertising, as well as the hospital's fundraising efforts.
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